Are you looking for a way to boost the effectiveness of your medical marketing program? You may have tried all the traditional marketing techniques out there, but none seem to yield the results you want. If that’s the case, it’s time to consider hiring medical SEO partners to help boost your online presence.
Medical practitioners may not know a lot about the importance of establishing their presence online. But when you look at the numbers, it’s easy to see why it’s important. Take into account that 72% of online users have searched for health information in the past year alone More interestingly, 60% of all Google traffic goes to the top three search results. This means that without an effective SEO strategy, you will probably lose out to the competition.
The good news is that it’s never too late to get started with your SEO strategy. But first, you need to understand how search engines work. At its core, search engines like Google use search algorithms to deliver relevant results based on the intent behind a user’s search query. For example, a person may type “surgeon near me,” and then Google returns search results for surgeons in and around the user’s location.
This example shows how critical it is for medical practitioners to use SEO if they want to get in front of their target audience. Many potential patients are using Google and other search engines every single day. If you’re still not on the first page for relevant search terms, then you’re losing out on a lot of potential patients.
Medical SEO partners can help you set up a simple but effective SEO strategy based on your unique needs. In most cases, it all starts with content creation. You must create content based on relevant keywords used by your target audience. You may want to focus on longtail keywords, such as “surgeon in Los Angeles.” This gives you a better shot at ranking for this specific keyword, which targets an audience with clear intent. At the same time, it’s much easier to rank for this longtail keyword instead of something more general, such as “surgeon.”
As a medical practitioner, you must establish your authority to gain the trust of potential clients. This can be done by creating high-quality, informative, and valuable topics on the services you offer. Over time, Google will place more trust in your website and push it up the organic search listings. And once more people visit your website, you gain authority and credibility in the eyes of your target audience.